Harbolnasnya Bukalapak After .11

Harbolnas (national online shopping day, like Cyber Monday) is known as the battle day of all e-commerces, where all of them are competing to attract customers using many types of promotional deals and of course, fantastic media budget. The battlefield gets more and more fierce every year.
Rather than bombarding our audiences with hard-selling, promo-driven commercials, we treated our Harbolnas campaign as a form of entertainment for Indonesians.

• case study Harbolnasnya Bukalapak After .11

• After .11 official trailer

• After .11 full movie